One of the highlights of 2023 came in the week between Christmas & New Year, a last minute job for the Vodafone Egypt team to help promote the upcoming AFCON 2024 soccer tournament that was taking place in the Ivory Coast in the January/February. It was an opportunity to shoot with footballing superstar Mohammed Salah & some of his Egyptian teammates Trézéguet & Omar Marmoush. This was my third shoot with Mohamed Salah and as always he was absolutely amazing to work with, such a humble guy who made everyone feel relaxed on set & really helped ensure I was able to get all of our campaign assets captured in super quick time as we were jammed between takes on the moving image commercial taking place in the adjacent studio. Thanks to my friends at Vodafone Egypt team!
Client: Vodafone Egypt
Agency: Wunderman Thompson
Egypt Production: Neo
UK Production: ME WE FILMS LIMITED
Art Direction: Ahmed 'Abi' Elab
Great team!
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