Had such an amazing time working with Under Armour's global team where I had been tasked with shooting stills for the "The Only Way Is Through" campaign featuring Liverpool & England defender Trent Alexander-Arnold! As is the case with these type of shoots the schedule was really tight throughout as there was a hefty amount of moving image content to be captured by the video team, sometimes the amount of video capture can squeeze the life out of the schedule, especially with multiple retakes & resets so it can make it tricky to capture stills but you just need to be ready at all times & jump knowing that you only have a couple of minutes in between takes or lens changes. I was tasked with capturing a range of stills showing Trent being pushed to the limit by sports choreographer Marc Cumberbatch - These campaign images were being used across all media from social to billboard so I needed to ensure that the Under Armour team had loads of awesome images to choose from & that all the key shots were locked off & in the can!
Massive thanks to producer Dean Young for getting me onboard & my assistant Tom Cunliffe for having my back!
Client: Under Armour
Agency: 72andSunny
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